Guides & resources
Practical articles from the ATU team, to help you make better decisions in promotional marketing and brand communication.
Branding techniques: screen printing, embroidery, laser engraving, heat transfer
A full comparison: which technique suits which product, how durable it is and how it affects the cost.
Cost calculator: what promotional products cost at 50, 100 and 500 pieces
A transparent pricing guide: how price breaks work and how to choose the right product and quantity for your budget.
Corporate gifts: a complete guide for employees and partners
What to give, when to give it and how to brand your gifts so they leave a memorable impression.
Branding with textiles: custom T-shirts, hoodies and uniforms
How to choose the right quality, which print techniques work on textiles and how to create a consistent look for your team.
Corporate event planning: the complete checklist
Step by step, from the initial concept to the deliverables: everything you need in place for a successful corporate event.
ROI in promotional marketing: how to measure effectiveness
Metrics, tracking methods and real case studies: how to show that your investment in promotional products delivers results.
Eco & organic products: how to choose sustainable promotional items
Materials, certifications and eco suppliers: a practical guide for brands that want to communicate environmental responsibility.