There is a difference between an event that simply happens and an event that you feel. The first has a venue, catering and a programme. The second has all of that, plus something hard to pin down: coherence, attention to detail, the sense that someone has thought carefully about every moment of the experience.
At ATU we have been working on corporate events for many years, not as the lead organisers, but as the suppliers of everything that turns an empty space into a branded one. And over that time we have seen what makes the difference.
Promotional materials aren’t accessories: they are the set design
When you walk into an event and see roll-up banners that match the theme, well-printed badges in the brand’s font, matching team T-shirts and a welcome pack in which the products belong together, you can tell the event is professional before you’ve heard a single word.
When you walk in and see a creased printed banner next to a table of generic pens and envelopes stuffed with photocopies, you can tell the organiser was rushed or didn’t pay attention to detail. Both impressions are formed in the first 90 seconds.
Branded materials are the event’s set design. Not the main scenery, but without them the stage looks bare.
The types of events we work on
We produce the complete delegate pack: branded folder, A5 notepad, metal pen, badge with lanyard, printed event programme. Plus roll-up banners for the entrance area, a photo backdrop and materials for the speakers.
T-shirts or polo shirts for the whole team, caps or bandanas for outdoor activities, custom water bottles, participant kits. Sometimes gift sets to reward the winners of the activities.
Launch materials have to be perfectly aligned with the product’s brand: colours, fonts, visual tone. We produce everything, from printed invitations to the packaging for demo products and the attendees’ goodie bags.
Laser-engraved trophies and plaques, personalised certificates, branded table menus, seating cards, premium goodie bags for guests. At a gala, every detail counts.
The details that make the difference: small things with a big impact
The purpose of a badge is to help someone who is meeting you for the first time recognise you. If the font is too small or too decorative to read quickly at conversation distance, the badge becomes useless. We recommend a main font size of at least 16 pt, in bold, on a contrasting background.
If an attendee receives a welcome pack and puts it under their chair unopened, the contents didn’t matter. The outside of the bag or box should invite people to open it. And the first item to come out should be useful straight away: a pen and notepad, not a flyer.
Attendees who have a problem need to be able to spot the organising team instantly. A strong colour that contrasts with everyday clothes, not grey or beige. Bright green, royal blue, highly visible orange. Function before aesthetics.
The simplest measure of a goodie bag’s success: how many attendees take it with them when they leave? If it stays behind on half the chairs, the products had no perceived value. The real test comes at departure, not on arrival.
An eye-catching backdrop with the event’s branding generates dozens or hundreds of photos that attendees post on LinkedIn and Instagram. Free organic reach, far more authentic than any paid advertising. The backdrop has paid for itself by the time the first CEO hits ‘like’.
How we work with clients on events
Our standard process for an event:
You tell us the type of event, the number of attendees, the date, an approximate budget for materials and your brand palette. A 30-minute conversation or a well-structured email is enough.
Within 24 hours we send you a proposal with the recommended products, branding techniques and prices. With visual mock-ups for the main products.
Our design team produces artwork proofs for all the materials. You review, correct and approve. One round, two at most.
We start production after final approval. Standard turnaround is 10-14 working days. A 5-7 day rush service is available for a surcharge.
Delivery to the event venue or to your offices. Secure packaging, labelled by type of material. No surprises when you unpack.
What a ‘memorable experience’ means in practice
Memorable events aren’t born from single spectacular moments, but from dozens of small decisions made well. The speaker who says something relevant. The coffee break that leaves enough time for conversation. The badge you don’t have to flip over to find out the name of the person in front of you. The team T-shirt that fits him and her equally well.
Each of these small decisions was made by someone who thought not about what was easiest, but about what was best for the attendees. That is the difference between an event that simply happens and one that you feel.
We take care of the branded materials. The rest (venue, catering, programme) is up to you. But once the materials are in place, the stage is set.
Got an event in the pipeline?
Tell us what you are planning and how many attendees you expect, and we will send you a complete proposal for branded materials within 24 hours.